lunedì, ottobre 11, 2004

Web Site Cloaking and Search Engines

Cloaking
Also known as stealth, a technique used by some Web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. The search engine thinks it is selecting a prime match to its request based on the meta tags that the site administrator has input. However, the search result is misleading because the meta tags do not correspond to what actually exists on the page. Some search engines ... even ban cloaked Web sites.
Why Cloak? In order to create pages that rank high with search engines, it's usually easier to concentrate on how it will "look" to the robot doing the indexing than to a human visitor. For this to work, a different page is presented to the human visitor.

A Question of Integrity
Links make up the basic structure of the World Wide Web. While some links provide false leads, the majority of them lead to the expected results. If the integrity of the Web's link structure becomes questionable, then the entire system has been compromised. Wide scale cloaking (as defined above) would soon render the search engine's algorithm useless.
Tratto da: Webreference - Cloaking

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